In 2018, Montana Cans and Reebok collaborated to merge the well-known graffiti spray paint brand with the famous sportswear company. They approached me and the renowned Spanish artist Felipe Pantone to become the faces of the Reebok brand, alongside American celebrities like Ariana Grande, Gigi Hadid, and Teyana Taylor.
This global campaign was filmed in Los Angeles, Hollywood, where we created graffiti that became an integral part of the campaign’s visual identity. The entire experience was surreal, as we were invited to represent the brand and contribute to a project that bridged two worlds: urban street art and mainstream fashion. Reebok’s approach was refreshing; they didn’t try to force anything. They simply told us, “We want you to be yourselves—dress how you feel comfortable.” And when we asked what kind of graffiti they wanted, they encouraged us to create something authentic and true to who we are. They wanted real representatives of our subculture, and that made the experience all the more exciting.
For me, as a girl from the Czech Republic, it was an incredible honor to be chosen for such a global campaign, especially since they didn’t choose someone from the U.S. or Australia, but instead a girl from Prague! It felt like a once-in-a-lifetime opportunity, and I’m grateful for being part of something so unique and groundbreaking.